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Developing a Commercial Strategy

Developing commercial strategy tailored to a particular project is equally important for both novice and experienced developer. At the initial stage of project creation, it is necessary to study and understand market demands. Moreover, if the project has already started and the developer is not satisfied with the results, it is necessary to re-examine the competitors and  market trends, evaluate the competitive advantages based on the results of the research, adjust the conditions to market demands and plan effective market positioning activities.

 

In-depth commercial strategy involves defining the brand identity and planning its positioning in the market to gain a competitive advantage. Ignoring the seemingly insignificant aspects of creating a commercial strategy may lead to an incorrect sequence of activities, which will ultimately result in delays in sales and a slow pace.

 

A business strategy includes a sequence of time-bound activities, risk reinsurance mechanisms, as well as customer communication styles and channels. It is critical to develop the brand's visual style, define the language of communication, create advertising channels and the necessary marketing materials to ensure that the sales process runs smoothly and at the desired pace.

 

The knowledge and experience of the team of "DS - Development Services" enables the development of a highly effective commercial strategy and efficient management of the sales process.

What we offer:

• Define the visual and verbal style of the brand

• Define communication style with the customer

• Explore competitive adventage of the product and create relevant advertising messages

• Product marketing evaluation and packaging

• Define advertising and media channels for the brand and related project

• Creating relevant social media pages, managing and caring for the brand reputation

• Creating high-quality renders

• Creating marketing materials

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